Adobe: Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual

Adobe, a computer software company, increased awareness and attendance of its MAX event, which was virtual and free for the first time due to the COVID-19 pandemic, through exclusive PR boxes, online gameshows and private watch parties.

Campaign details

Brand: Adobe Advertiser: Adobe Agency: Golin

Assignment

Adobe MAX is the world's biggest annual creative conference. Last year, over 15,000 attendees joined the event live in Los Angeles. Everyone from hobbyists to seasoned professionals

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