Airbnb: A Night At... The Louvre

Airbnb, an online marketplace for homestays, gave the public a chance to win a sleepover at the Louvre to engage new audiences in France.

Challenge

Amplify were challenged to bring a unique partnership to life between Airbnb and the Louvre. Airbnb's mission was to connect with new audiences in France and across the world and inviting them to discover the museum like never before, through a series of magical and unexpected experiences.

Insight

Individuals want money can't buy experiences and the 30th anniversary of the Louvre Pyramid provided the perfect chance to transform an iconic destination into an intimate home for just one night that set the world talking.

Strategy

To deliver a concept and campaign that brought together and complemented both Airbnb and...

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