American Lung Association and Sanofi Pasteur: MyShot – Inspiring older adults to fight flu

Sanofi Pasteur, a pharmaceutical company, increased vaccination rates in adults in the US by sharing personal stories that showed how dangerous flu can be.

Overview

Influenza, or the flu, is a respiratory disease. And it's nothing to sneeze at – especially for older adults.

That's because 70% of people ages 50 and older live with at least one chronic health condition, from diabetes and asthma to heart or lung disease – which greatly increases their risk for serious complications, or even death, from the flu. In fact, during the 2017-18 season, adults 65+, followed by Baby Boomers (adults 50-64), were hospitalized the most because of the flu.

Alarmingly, vaccination rates among these groups remained well below public health goals during the 2017-18 season (39.7%...

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