APM Terminals Bahrain: Khalifa bin Salman Port

APM Terminals Bahrain, a multi-purpose facility for domestic cargo, launched a campaign in Bahrain to highlight the company's business continuity plan and makeshift operating solutions throughout the recovery phase.

Campaign details

Brand: APM Terminals Agency: Memac Ogilvy

The Situation

In June 2017, APM Terminals, a subsidiary of AP Moller-Maersk Group, was hit by one of the largest ever disruptions of the global shipping industry, the Petya ransomware cyber-attack. Infecting the central IT systems and paralysing transshipment port

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