A.S.A. Slovakia: Stone heart - removal of environmental burden

A.S.A., a waste management company, successfully carried out a toxic waste removal project by transparently and directly communicating with local communities and the national media in Slovakia.

Campaign details

Advertiser: A.S.A. SlovakiaAgency: Dynamic Relations 2000 s.r.o.

Starting Point

Being still part of Communist Czechoslovakia, Slovakia was mainly focused on development of heavy industry which brought along processes causing damage to environment. Since the fall of Communism in 1989 and subsequent establishment of independent Slovak republic (in 1993) there has been no systematic and managed process to remove old environmental burdens. Such activities have been carried out mainly by new companies, new foreign investors, but not the state itself.

On a long-term basis, overall environmental awareness of the population was on a low level for...

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