AstraZeneca: New Normal Same Cancer

AstraZeneca, a pharmaceutical company, encouraged people to get checked for cancer with its global campaign New Normal, Same Cancer.

Executive summary

COVID-19 – the driving force of the campaign

The COVID-19 pandemic has severely disrupted cancer care services globally, significantly impacting the prospect of early diagnosis and dramatically impacting patient outcomes. By the third quarter of 2020, cancer diagnoses had fallen by approximatel

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands