Audi South Africa: #LiveInTheNow

Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.


Audi South Africa needed to launch two new car models at the same time, in the same campaign, through their commitment of Driving Progress in South Africa.

This unconventional approach to a marketing campaign led us into a very exciting space with the brand: How do we create sales leads for TWO cars from one idea?

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands