Aurubis Bulgaria: The copper heart of Bulgaria – 60 years later, we made it all together

Copper manufacturer Aurubis used an omnichannel approach to celebrate the sixtieth anniversary of the opening of its plant in Bulgaria.

Campaign details

Brand: Aurubis Bulgaria Agency: Chapter 4 Bulgaria

Initial Situation Leading to The Creation of The Project

Aurubis Bulgaria is part of the world's leading manufacturers of copper and copper products – Aurubis Group. It is the second biggest company in Bulgaria situated 80 km away from the capital – Sofia. The copper production plant of Aurubis, located in the Srednogorie region employing more than 850 people from the region and the whole country.