Auto Trader: Eau de New Car

Autotrader, a digital marketplace for new and used cars, released a limited-edition perfume, Eau de New Car, to position itself as a marketplace for new cars in the UK.

Assignment Overview

PR Agency One & Auto Trader - Eau de New Car

Auto Trader is the UK's largest and most engaged digital marketplace for new and used cars. More than 75% of all time spent on UK automotive classified sites is spent on Auto Trader with hundreds of thousands of used and new cars listed.

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