Avon: BRAve

Cosmetics brand Avon created a range of lingerie to persuade women to have breast cancer check-ups in Ukraine.

Campaign details

Brand: Avon Agency: Be-it Agency

Situation

Avon has been at the forefront of the fight against breast cancer since 2001 in Ukraine. Awareness of the decease has risen since then, but in our research 27% of women still said they have neve

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