Be Real: Microsoft Pirates a Celebrity

Microsoft, the technology company, increased awareness of the dangers of using false Microsoft products in Myanmar by launching an event with a fake influencer to show that a pirated version will never be as good as the real thing.

Campaign details

Brand: Microsoft Agency: Echo Myanmar

Did you know Myanmar has one of the highest piracy rates (over 90%) in Southeast Asia? Not only is it difficult to convince them to spend the money on licensed software, but it's equally difficult for them to find reputable dealers from which to buy

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands