Bihar State Power Holding Company: Har Ghar Bijli

Bihar State Power, a state-owned electricity regulation board, encouraged the Indian press to highlight its success in providing the whole state of Bihar with electricity through a PR campaign.

Campaign details

Agency: In-houseBrand: Bihar State Power Holding Company Limited

Background

A lot of homes in the rural and semi-rural pockets of Bihar had little or no access to electricity, which in today's day and age a basic necessity. Life in these areas came to a standstill after sundown. Food was cooked before it turned dark. In the absence of electricity, there were no tuebwells or borewells to irrigate fields resulting in low agricultural productivity. Children's studies got affected because of no lights. There was no safety at night because of absence of street lights. Besides, there...

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