Brut: Elevator Pitch

Brut, a men's grooming and fragrance brand, embarked on a journey to better the circumstances of small business owners in South Africa by helping them how it matters most: by investing cash into their businesses.


The country's economy suffered a significant contraction from March 2020, when it operated under widespread lockdown restrictions in response to COVID-19. With businesses, and essentially the country, shutting its proverbial doors, this pandemic caus

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands