Bryte Insurance Company Ltd: Reputation management by Instinctif Partners

Zurich, a global insurer, launched a campaign in South Africa to rebrand the business and reconnect with stakeholders.

Campaign details

Brand: Bryte Insurance Company Ltd Agency: Instinctif Partners

Introduction

In 2017, South Africa was mired in ongoing economic and political uncertainty and the news of the exit of global businesses (such as Barclays the year before and General Motors) was causing major concern. Global insurer, Zurich, which was a well-esta

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