Burrow: Diffusion for Burrow – Achieving PR ROI Through Data-Driven Media Strategy & Measurement

Burrow, a furniture brand, increased sales by leveraging an existing programme to hit newfound relevancy during the COVID-19 pandemic in the US.

Campaign details

Brand: Burrow Advertiser: Burrow Agency: Diffusion

Goals & Overview

Burrow is an innovative, direct-to-consumer brand designing and manufacturing furniture fit for modern life at home. The company first disrupted the industry by shipping high-quality couches to consumers in just one week, flat-packed, with a 10- minu

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