Business Coordinating Council (CCE): Initiative Fuerza Mexico

The Business Coordinating Council (CCE), a private sector in Mexico, launched an initiative to help the victims of earthquakes in Mexico, which gathered big businesses to donate and distribute aid.

Campaign details

Brand: Business Coordinating Council (CCE)Agency: Zimat Consultores

On September 7 and 19, 2017, Mexico City, and the states of Morelos, Chiapas and Puebla were hit by strong earthquakes, causing more than 200 deaths and damaging tens of thousands of homes and buildings.

Despite personal circumstances and emotions, Mexicans found the strength to help others during these difficult times.

Mexican private sector wanted to show their support and help those in need. On the afternoon of September 19, the Business Coordinating Council (CCE) reached out to Zimatto help coordinate all efforts in an effective way and...

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