Campaign details

Brand: Carabao
Agency: W


Carabao Energy Drink prides itself on its inclusive marketing, but as a major football sponsor, there were certain audiences that weren't being reached as effectively as others.

At the beginning of the year, Carabao tasked W with speaking to a specifically female audience, showcasing the brand as a product whose brand ethos resonated with young women.

Our markers of success were:

  • Securing stories in top tier female lifestyle titles, reaching a brand-new audience
  • Achieving national coverage to further the reach of the story
  • Driving conversation on social media


W fee and production: £10.5k