Situation Analysis
If the first thing that comes to mind when you think of Comcast is 'cable TV,' you are not alone. And this was a big problem for the corporate giant's business arm.
Comcast Business needed to transform its reputation from a simple cable, phone and Internet service provider to a true technology partner for modern businesses that want to thrive in today's digital age.
Just a decade ago, going to a ballgame was a simple experience: watch a game, eat a hotdog, drink a beer. Today, teams have to consider that fans want to remain connected no matter...