Comcast Business: From Cable to Enable

Comcast, a telco company, promoted its brand as more than just a fast internet provider but a great business partner by pitching stories on how it is helping NFL and MLB teams to upgrade their network.

Situation Analysis

If the first thing that comes to mind when you think of Comcast is 'cable TV,' you are not alone. And this was a big problem for the corporate giant's business arm.

Comcast Business needed to transform its reputation from a simple cable, phone and Internet service provider to a true technology partner for modern businesses that want to thrive in today's digital age.

Just a decade ago, going to a ballgame was a simple experience: watch a game, eat a hotdog, drink a beer. Today, teams have to consider that fans want to remain connected no matter...

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