Consejo de la Comunicación: Proper use of facemasks

Zimat, a communication consultancy firm, collaborated with The Communication Council and launched a campaign in Mexico to promote the correct use of face masks and raise awareness about the benefits of its use to avoid spreading COVID-19.

Brief Description of the Assignment

The COVID 19 pandemic has had significant costs for Mexico, both in terms of human lives and in economic, educational, and mental health aspects, among others. In 2020, 1,426,094 people in Mexico were infected with the virus and 125,807 died from thi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands