Campaign details
Brand: Chipotle Agency: Day One Agency
The Assignment
ENGAGE AND START TO EARN THE TRUST OF GEN Z, A CRUCIAL COHORT FOR THE BUSINESS, TO DRIVE DIGITAL SALES
The Challenge
GEN Z DISLIKES ALMOST EVERY MAJOR FORM OF ADVERTISING.
Kantar Millward Brown found that the only form of advertising at least half of Gen Z respondents respond favorably to are cinema ads.
This shift from Millennials relative ad acceptance creates a tough landscape for marketers. Brands have no choice but to find a better way.
Research & Insight
With any effort targeting Gen Z, brands...