David Dobrik breaks records with Chipotle

Fast-casual restaurant chain Chipotle partnered with YouTube star David Dobrik to appeal to Gen Z consumers and drive digital sales in the US on National Burrito Day and Cinco de Mayo.

Campaign details

Brand: Chipotle Agency: Day One Agency

The Assignment

ENGAGE AND START TO EARN THE TRUST OF GEN Z, A CRUCIAL COHORT FOR THE BUSINESS, TO DRIVE DIGITAL SALES

The Challenge

GEN Z DISLIKES ALMOST EVERY MAJOR FORM OF ADVERTISING.

Kantar Millward Brown found that the only form of advertising at least half of Gen Z respondents respond favorably to are cinema ads.

This shift from Millennials relative ad acceptance creates a tough landscape for marketers. Brands have no choice but to find a better way.

Research & Insight

With any effort targeting Gen Z, brands...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands