Deutsche Post DHL Group: Taking a Stand for Globalization - An outreach campaign during Germany's G20 Presidency

Deutsche Post DHL Group, a German postal and international courier service, launched an outreach campaign to establish itself as an ambassador of globalisation and contribute to an objective debate on the issue.

Campaign details

Brand: Deutsche Post DHL Group

The challenge

Globalization is an engine of growth and prosperity. It is also a highly emotional issue and increasingly the target of criticism in public discourse. In many places around the world, calls for protectionism and new borders have entered the mainstrea

Its main objectives were: