Driscoll's Rosé Berry limited edition summer launch

California-based fruit producer Driscoll's built a connection with rosé wine to launch a new blush-coloured strawberry, the Rosé Berry, in the US.

Campaign details

Brand: Driscoll's Agency: Allison+Partners

Situation Analysis

This is the story of a how a simple pink berry became the must have, must taste summer treat and how a 100-year-old, family farming brand achieved cultural relevance with millennia consumers.