DuPont Crop Protection: Feeding the world, acre by acre

DuPont, a fertiliser brand, provided information for farmers and growers by creating two localised landing pages and promoting them through a multi-media campaign in the US.

Campaign details

Advertiser: DuPont Crop Protection Agency: Exponent PR

Challenge

Modern agriculture faces a tremendous challenge: With the global population projected to reach 9 billion by 2050, current food production must double to meet the growing need. Those who provide the world's food must boost production with fewer availa