Duracell: Big Battery Hunt

Duracell, a battery manufacturer, launched the Big Battery Hunt campaign in the UK to encourage consumers to recycle their old batteries.

Campaign details

Brand: Duracell Agency: Hill+Knowlton Strategies

Introduction

The UK has one of the lowest battery recycling rates in the EU, resulting in over 20,000 tonnes of batteries ending up in landfill sites in the UK annually. Duracell, one of the leading battery manufacturers, has a commercial impetus and a social obl

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