Duracell: Duracell: Changing the Recycling Game

Battery manufacturer Duracell joined NGOs, retailers and government in establishing battery-recycling infrastructure and sustainable business practices in Russia – which has a battery recycling rate of 1.5%, compared with an EU average of 45%.

Campaign details

Brand: Duracell Agency: PBN Hill Knowlton Strategies Russia


In a country where environmental awareness is not a priority for many, Russia has an extremely low battery recycling rate of just 1.5%. This compares with the EU average of 45%! So, in 2017, Duracell, one of the leading battery manufacturers in the w

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