eBay Corporate Services GmbH: THE unFORGOTTEN GOAL

Online retailer eBay rescued the physical goal in which the winning goal in the 2014 FIFA World Cup was scored, and invited fans in Germany to bid on it, to coincide with the 2018 World Cup.

Campaign details

Brand: eBay Corporate Services GmbHAgency: Jung von Matt AG and achtung!

Challenge

The 113th minute – the winning goal of the 2014 World Cup. A magical, emotional moment that is firmly fixed in the minds of every football fan in Germany. But the goal in whose net the final was decided has since been gathering dust in the bowels of the Maracanã stadium in Rio de Janeiro.

Strategic Considerations

Time to rescue it! From the Maracanã -and from oblivion. The online marketplace eBay wants German fans to experience that special moment of German...

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