Electric Power Research Institute (EPRI): How EPRI Electrified 2018

The Electric Power Research Institute (EPRI), a nonprofit research and development company, increased brand awareness and share of voice in the US by launching a data-driven campaign at its Electrification 2018 conference.

Summary

Tackling climate change is a complicated undertaking, to say the least, but climate and energy experts understand that a good rule of thumb for how to get started is to electrify everything.

The electricity sector is rapidly changing to meet sustainability goals set by the COP20 conference and respond to shifting consumer, economic and technological pressures.

As a global leader in research and development related to the generation, delivery and use of electricity, the independent, nonprofit organization, Electric Power Research Institute (EPRI) sought to raise awareness of the benefits of electrification, telling powerful stories of end-use conversion and global...

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