Equally Welcome: Marriott celebrates LGBT Pride

Marriott, a hotel and lodging company, partnered with LGBT influencers to make every traveler feel welcome in a campaign spanning Latin America.

Campaign details

Brand: MarriottAgency: JeffreyGroup

Insight

According to research done by Transgender Europe, Latin America presents a troubling contradiction: While the region has some of the most progressive laws for LGBT equality and protection, it also shows extremely high rates of violence against the LGBT community. Same-sex marriage and adoption laws were approved last decade in some countries, but members of the LGBT community are still afraid to be themselves and show their true colors as they go about everyday life. That goes for companies as well.Few well-known brands have come...

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