Equity Group PLC: Wings To Fly

Equity Group, an investor relations service, used local and religious leaders to promote its Equity Leaders Program in Africa which helps provide education to children that can't afford it.

The Brief

Agency's Messaging methodology

  • Transformational
  • "Wings To Fly"
  • Inclusive

The PR role was to show impact of the program over the years and how the program has impacted communities and the Education sector in the country.

Key Objectives

  1. Showcase success stories of how the overall program including the Equity Leaders Program (ELP) has transformed lives of over 17,000 scholars and how they are impacting their communities.

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