Essity: The Magic Triangle

Essity, a health and hygiene company, and its femcare brand Nuvenia, aimed to break down the barriers in Italy surrounding female intimacy.


Italy is a catholic country with mainly conservative views of modesty and decency norms, especially those reserved for women. This religious and, more broadly, cultural footprint determines how certain topics become tabooed, labeled "improper", "vulg

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands