Estée Lauder Companies: Time To Unite

Estée Lauder, a personal care brand, launched its Time to Unite campaign to encourage women and men in the UK and Ireland to check regularly for early signs of breast cancer.

Overview

With the arrival of Coronavirus causing a decline in breast selfcheck and breast cancer referrals, Golin helped Estee Lauder Companies UK and Ireland launch their iconic Breast Cancer Campaignto reprioritize breast cancer during the Pandemic. The resulting activity united women of all communities in the world's largest online self-check event, sharing self-check best practice and normalising breast care through a diverse range of viewpoin

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