Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion

Gerber, a baby food brand, launched a segment on the TODAY show to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.

Submission Categories

Media Relations: Product Media Relations (consumer media) Digital and Social Media: Branded Journalism

Situation Analysis

For almost a century, the Gerber logo has been the symbol of a happy baby. The ideal baby. Parents all over the world wonder, "How can my baby be the next Gerber baby?" As a leading provider of baby food and trusted household brand, Gerber believes t

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