Exscientia: Disrupting the PharmaTech Industry

Existentia, a pharmatech company, increased awareness of the brand in the UK ahead of announcing its drug breakthrough.

Objective

In January 2020, our client Exscientia was ready to announce a world-first: their precision-engineered drug, designed using artificial intelligence (AI), was about to enter Phase 1 clinical trials.

With less than three weeks to craft a compelling narrative and media strategy, we set a central PR objective for the news:

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