Campaign details
Brand: Fantasy Life Agency: Hot Paper Lantern
A Fantasy Player's Fantasy
It's rare when personal passions and client work mix. But this is precisely what happened for several members of the Hot Paper Lantern team when Fantasy Life, a one year-old fantasy sports app founded by ESPN's Matthew Berry, became an HPL client in the spring of 2019.
When Berry first walked into the HPL office, it was a celebrity sighting for HPL's more avid fantasy sports players.
But Berry and his team were there to take care of business. Recognizing the explosive growth taking...