Fantasy Life

Fantasy sports app, Fantasy Life, used an integrated strategy to reach fantasy football fans in the US and create standout for the platform.

Campaign details

Brand: Fantasy Life Agency: Hot Paper Lantern

A Fantasy Player's Fantasy

It's rare when personal passions and client work mix. But this is precisely what happened for several members of the Hot Paper Lantern team when Fantasy Life, a one year-old fantasy sports app founded by ESPN's Matthew Berry, became an HPL client in the spring of 2019.

When Berry first walked into the HPL office, it was a celebrity sighting for HPL's more avid fantasy sports players.

But Berry and his team were there to take care of business. Recognizing the explosive growth taking...

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