Flipkart: Back to school

Electronic commerce company Flipkart used academic collaboration and engagement with students to build long-term relationships with the Indian Institutes of Technology and become the employer of choice for their graduates.

Campaign details

Advertiser: FlipkartBrand: FlipkartCountry: India

Situation Analysis

Flipkart is a unique Indian tech company that needs a problem-solving type of engineering, which is not readily found in India. Of the few available, even the best of IIT (Indian Institutes of Technology) graduates have to first be trained before they become innovative and disruptive in their work.

The problem is, top IIT students in India tend to gravitate towards IT services, consulting majors, global investment banks and PSUs for secure jobs. Those companies held esteemed placement slots at premier engineering institutions like the IITs and,...

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