Campaign details
Advertiser: Flipkart InternetBrand: Flipkart InternetCountry: India
Situation analysis
Flipkart continues to play a pivotal role in shaping the internet and the commerce ecosystem of India, and improving the quality of lives of millions of people across the farthest corners of the country. In order to do justice to this massive agenda, Sachin Bansal passed on the Flipkart CEO baton to Binny Bansal, to become the Executive Chairman in January 2016. This org change came under difficult circumstances – competition catching up close at the heels, a series of valuation markdowns and top-level leadership...