Ford: Rock in Rio

Ford, an automotive company, increased its sales, awareness and market share in Brazil by launching a competition that gave anyone who purchased a Ford vehicle the chance to win tickets to the Rock in Rio festival.

Context

A world of promotions

Peruvian workers receive an extra salary each semester (on July and December). In July 2019, several brands prepared promotions, discount bonds, financing, etc. in order to incentivize consumers to use their extra income.

America's cup

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