FOREO: Beauty gets ugly: Chainsaws and soldiers at CES

FOREO, a skincare brand, increased awareness of its UFO smart treatment mask globally by launching an experiential booth at CES 2018, a technology festival.

While FOREO has established itself in the beauty tech space on the way to becoming a $2 billion global brand in partnership with leading beauty retailers such as Sephora, the brand was looking to become the preeminent category-leader with the launch of the UFO (Ur Future Obsession), the highly-anticipated (and world's first) smart mask treatment, revolutionizing the fastest-growing trend in 2017, the sheet mask. The brand issued a challenge to the agency to collaborate on a concept that would launch the product at one of the largest trade shows on the planet and generate a flood of media attention. Breaking...

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