Fortis Healthcare "More to Give" Campaign

Fortis Healthcare, a chain of specialist hospitals, designed the #MoretoGive campaign to show Indians that they each have the power to give life to eight other people.

Campaign details

Agency: AvianWEBrand: Fortis Healthcare

Many of us have lost a family member, a friend, a well-wisher or a colleague due to organ failure or inability to get an organ donor on time for a transplant. According to the World Health Organisation (WHO), only 0.01 percent of people in India donate their organs after death, while globally the number is around 70-80 percent.

Statistics reveal that in India:

  • Only 15,000 kidney transplants are conducted against an estimated 220,000 required.
  • More than 100,000 people die due to end-stage liver disease, alcohol abuse and Hepatitis B and C,...

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