Gillette: Venus Brings A New Horizon of Skinclusivity to Animal Crossing

Venus, a women's razor brand, strengthened its brand imagine of helping women in the USA to feel comfortable in their skin by introducing new avatar skins to the game Animal Crossing: New Horizons.

Campaign details

Brand: Gillette Venus Advertiser: Procter & Gamble Agency: Marina Maher Communications, Grey New York, Carat

Challenge: Summer 2020 = Canceled

Make Venus relevant during the key grooming season, Summer, and connect and provide a service to Gen Z during their quarantine and new normal.

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