Globalworth: Sound Codes of Romania

Globalworth, a real estate company, encouraged millennials in Romania to engage with Romanian national identity with its Sound Codes of Romania campaign.

The Context

Obsolete nationalism is dead. Long live authentic values of millennials.

When it comes to preserving old traditions and being proud of its national identity, Romanian young generation is quite reluctant. The youngsters are fed up with clichés and fake nationalism and they are expecting authenticity.

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