Godrej Protekt: Protekt India movement with Indian Railways

Godrej Protekt, a hygiene brand, and Indian Railways, a transport company, collaborated to encourage people to travel by train in India by showcasing the emphasis on hygiene on public transport.


In May, Indian Railways resumed operations of long-distance trains for passengers and local trains in cities like Mumbai for essential workers. However, in the long term, getting people to travel again by trains will be a big task. Health risks perce

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands