Gokada Nigeria: #Gokada2.0

Gokada, a motorbike hailing service, launched a media event that reversed negative brand perceptions by allowing the media to meet its newly-trained drivers and new bikes after a temporary closure due to bad service in Nigeria.

The Brief/The Client

On August 13, 2019, Mr. Fahim Saleh, Founder and CEO of Gokada, a tech-backed bike-hailing service, published what he thought was an innocuous feedback on his encounter with his Gokada rider (Pilot) on his Medium page.

The post highlighted a candid account of his experience on his own service, bordering on poor service delivery and riders' non ad-herence/understanding of the use of GPS for traffic navigation. He was disappointed and consequently temporarily shut do