The Brief/The Client
On August 13, 2019, Mr. Fahim Saleh, Founder and CEO of Gokada, a tech-backed bike-hailing service, published what he thought was an innocuous feedback on his encounter with his Gokada rider (Pilot) on his Medium page.
The post highlighted a candid account of his experience on his own service, bordering on poor service delivery and riders' non ad-herence/understanding of the use of GPS for traffic navigation. He was disappointed and consequently temporarily shut do
