Campaign details
Agency: FleishmanHillardBrand: GoPro
Background
When GoPro, world's leading action-camera brand, made its debut in the Indian market, it wanted Indians to capture, create and share their immersive moments in an entirely different way. While the brand leads as a partner for extreme athletes and adventurers, the challenge was to make GoPro relevant to casual camera users across a very diverse country.
FleishmanHillard (FH) was chosen as a partner agency for GoPro, not only to drive the communications and public relations mandate, but also to act as an advisor for the India market strategy and approach....