Grand Seiko: Making Luxury a Virtual Experience

Grand Seiko, a Japanese maker of watches, clocks and electronic devices, launched a wearable Instagram filter as part of a digital event to promote its new Toge Special Edition watch during the Coronavirus pandemic.

Campaign details

Brand: Grand Seiko Advertiser: Seiko Group Agency: Ketchum

Grand Seiko: Made By Hand For Those Who Value Perfection

Launched in 1960, Grand Seiko has long had a loyal following in Japan as a leading luxury watchmaker. In 2018, Grand Seiko Corporation of America was established as the first independent Grand Seiko company in the world. The brand reaches high-income