Great Ormond Street Hospital: Superhope

Great Ormond Street Hospital (GOSH), the UK children’s hospital, launched an integrated campaign, based on patients as superheroes, to raise awareness of its work and drive patient referrals from Gulf Co-operation Council (GCC) states.

Campaign details

Brand: Great Ormond Street HospitalAgency: Hill Knowlton Strategies

The Challenge

Great Ormond Street Hospital (GOSH) is a world-class paediatric hospital providing highly-specialised treatment not otherwise available in the Gulf Cooperation Council (GCC). GOSH treats 1,500 children with rare, complex conditions from the GCC every year.

Although GOSH is well-known in the UK, GOSH brand awareness in the GCC is low. With decreasing outbound medical tourism across GCC, GOSH faced increasing scrutiny on budget spend and ROI.

Our Challenge? To differentiate GOSH in the Middle East to drive patient referrals and strengthen relationships with key stakeholders....

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