Gwinnett County Government: Listen To Gwinnett Moms

Gwinnett County Government, a government district in the state of Georgia, encouraged its residents to take preventative measures to reduce the spread of COVID-19 through a campaign that used real Gwinnett mothers to spread the message.

Campaign details

Brand: Gwinnett County Government Advertiser: Gwinnett County Government Agency: Jackson Spalding

Business Challenge & Objective

In the face of the COVID-19 crisis, Gwinnett County Government found itself in an unfamiliar position: public health advisor and community health protector. Unlike with previous public health issues when the area health department owned community awa

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