Hectare Agritech: Tudder – Tinder for Cows

Hectare Agritech, an agritech innovation start-up, created Tinder for cows, called Tudder, which matched farmers with livestock and led them to its SellMyLivestock platform to increase users in Europe.

Brief

Our client, Hectare Agritech, is a fast-growing startup focused on transforming the way farmers buy, sell and pay for their produce. They came to us with a few clear goals.

  1. To raise awareness of the opportunities for farmers to trade livestock online by using data smartly.
  2. To grow subscribers to their SellMyLivestock platform, which allows farmers to find and trade livestock, such as cattle and sheep.
  3. To gauge the international appetite for online livestock trading in key markets including the US, Europe and Australia.

Farmers are essentially small businesses, they're often family-oriented and they're frequently under...

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