Heinz by Nature: Lockdown Lovebaby Collection

Heinz, a food processing company, reinvented its entire baby food portfolio with a limited-edition clothing line under the new Heinz by Nature brand in Canada.

Campaign details

Brand: Heinz Advertiser: Kraft Heinz Company Agency: No Fixed Address

Objectives and Challenges

Following years of market share decline, in July 2020 Kraft Heinz Canada reinvented its entire baby food portfolio under new Heinz by Nature brand. The new brand took pride in the portfolio being organic, natural, and "closest to homemade". However,

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