Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Hertz, a car rental brand, launched its new product, Hertz Campers, in Portugal and increased sales, despite the poor reputation of Hertz at the time.


In June 2020 Hertz bankruptcy was public, but Hertz Portugal, being an independent Portuguese company, was out of this disaster. Besides this, Covid- 19 had an impact on the business in Portugal as it had all over the world.

The Portuguese company was continuing working with Hertz brand, but with a reputation damage to solve and a business complex situation with no international tourists.

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